Are you currently marketing your functional medicine practice online? If not, you could be missing out on a huge functional medicine marketing opportunity to grow your business! In fact, digital marketing is the way to go in 2023 and beyond.
It’s no secret that most of us use the internet to ask questions, discover businesses, and make purchases. We choose which site to get our information from and where we’ll spend most of our time browsing.
We also have choices when it comes to our healthcare- especially as virtual appointments and telehealth become the norm. We have the right to be picky about who we work with and where we spend our money, which is a good thing!
It also means that marketing your functional medicine practice online is essential in this day and age, but where do you even start?
As a functional medicine marketer and holistic health copywriter, I specialize in helping functional medicine practitioners market their businesses online to gain more leads and patients.
I suggest adding the following five methods to your marketing strategy stat!
Come up with a functional medicine marketing strategy, so you aren’t wasting your money on distal marketing and getting no results. Having a strategy will give you the best results.
Digital marketing lets people know who you are, what you do, and what makes you different. The online space is a great place to do that. Let’s dig into these five essential marketing tools and how you can use them to show up and promote your functional medicine business. Choose 1 or 2 of these to focus on first. Then once you have a plan in place, you can begin to incorporate additional marketing platforms into your functional medicine marketing strategy.
As social media sites continue to grow in popularity, they are becoming a source of information for many people. Instead of simply using Google, a lot of us are turning to sites like Facebook and Instagram to discover new businesses and make buying decisions…even in healthcare!
Social media is a great way to market your wellness business and build your brand as you can show followers who you are and what you do daily as a functional medicine provider. Social media allows you to build a community of potential clients and nurture trust within that community- which ultimately can lead to business growth.
If you’re new to the social media game, I suggest just picking one platform (Instagram, TikTok, LinkedIn) to start and go all in. Be sure to nail down your ideal client and consider which platform they are more likely to use. Social media marketing can take a little time to get right but is certainly a worthwhile pursuit for promoting and scaling your functional medicine business.
At Funct’ Med Marketing, we love blogs as a functional medicine marketing tool. All health and wellness businesses need a blog. They are great for so many reasons when it comes to marketing your functional medicine practice.
Blogs can be used to engage and inform your audience. They can be used as your platform to explain a little more about who you are, what you do, and why you do it. By sharing blogs on topics that are relevant to your business, you can establish yourself as an expert in the space. This makes you a reliable source of information for people and makes them much more likely to work with you.
Additionally, having well-written blogs on your website is great for SEO. This means that your site will be more likely to pop up on Google search results. This is a big deal and can build your organic website traffic, leading to more leads and clients/patients. Blogs can help you attract readers that might not have considered functional medicine otherwise by explaining to those readers how you can help with a specific problem they’re seeking a solution for.
Remember, with blogging consistency is key! Commit to regular, well-written blogs and you’ll see some great results. I recommend posting 4 blogs a week with a strategy behind them. You can direct traffic to your blogs via emails, social media, and even Pinterest!
Podcasts are a huge movement in the online space. Many people stream and download podcasts daily and smart businesses and entrepreneurs have hopped on this trend as a marketing tool.
You may be a guest on already popular podcasts or even choose to create your own! Either way, this can be a great opportunity for getting your name out there in the functional health space.
Podcasts can help you give people an insight into who you are and what you do. You can divulge your background and explain why you’re passionate about your work. Just like blogging, podcasts promote your brand, enhance visibility, and help you build trust among potential clients.
Podcasting is a great addition to a content marketing strategy. Functional medicine content marketing often involves a long-term commitment but can bring about some amazing results. This is especially true for podcasts as they continue to explode in popularity.
*Pro-tip* If you’re already blogging, you can turn blogs into podcast episodes OR vice versa. I’m all about repurposing content to make your life easier!
Thanks to the internet, you can collaborate with other professionals in your field and not be limited by location. Collaboration can be a great way to market your functional medicine business and make important connections.
There are endless ways to collaborate. You might do a special event like a workshop or live Q&A. You can promote this special event to both of your audiences, expanding your reach and growing your following.
Take advantage of opportunities to be featured on someone else’s blog, website, YouTube channel, etc. Collaborating with other professionals online can help you highlight your expertise and reach a broader audience than you’d be able to on your own. Make sure your collaborator’s audience has your idea client in it!
Speaking of reaching more people- PR (public relations) opportunities can be another excellent way to put yourself out there, increase visibility, and grow your functional medicine business. While you’re creating content, consider getting your content published on popular sites like Mindbodygreen or Goop. You may even become a regular contributor. You can reach out to local news to have a short segment on a trending health topic.
This can lead to great exposure and helps people see you as the go-to person in your industry. You can amplify the experience by featuring the content on your socials and highlighting it on your website. Once again, this helps people feel like they can trust you, which we know is so important when it comes to marketing your functional medicine practice.
Hopefully, you are feeling inspired to add these methods to your marketing strategy for your functional medicine business. However, you may also be feeling a little overwhelmed.
Having a good marketing strategy involves a LOT of content creation and showing up online. It can be hard to do those things and handle all the backend aspects of your business- on top of serving clients!
My final tip for marketing your functional medicine business is to hire a team, like our Funct’ Med Marketing Agency. This will help you grow a sustainable business where you don’t burn out.
And when it comes to your marketing strategy?
It’s a great idea to hire a marketing team who specializes in creating the type of content you need to market your business…marketers, copywriters, and designers who know functional medicine. Our functional medicine marketing team writes high-quality blogs, designs personality-packed Instagram captions, catchy emails, patient guides, and converting websites (functional medicine copywriting and web design). Book a call with us today to chat about your marketing strategy!
Bailey is a passionate health and wellness advocate who specializes in functional medicine marketing.
Funct' Med Marketing offers functional medicine copywriting, design, social media marketing, email marketing, website design and more!
We work with businesses of a variety of budgets.